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School of Arts & Sciences/St. Thomas Aquinas College 9/12

The Communication Arts Department of the School of Arts & Sciences offers a minor in Public Relations.  To complete this minor, students need to complete 6 credits from Group I and 12 credits from Group II.  This minor may be combined with any major offered at the college.

A minor in Public Relations is suggested for students who want to study how to market and promote ideas and products to a segmented public through conceptualizing and implementing campaigns.

Group I (6 credits)

Required Courses

CA 213 Introduction to Public Relations
CA 322 Advanced Public Relations

Group II (12 credits)

Four courses selected from:

CA210 Introduction to Journalism
CA 221 T.V. Studio Production I
CA310 Writing for Broadcast Media
CA315 Electronic Field Production
CA325   T.V. Production II
CA 326 Advanced Journalism*
CA401 Persuasion in Public Relations
MKTG102 Principles of Marketing
MKTG423  Advertising and Promotion**

  *Prerequisite:    CA 210
**Prerequisite:    MKTG 102





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