 SOCIAL MEDIA MINOR
School of Arts & Sciences/St. Thomas Aquinas College 9/12
It is clear that the communications landscape has changed in America and across the globe. According to experts in the field, “The forces of change, coupled with the compression of time between periods of change, are necessitating the development of an entirely new skill set that is unlike anything seen before. This ‘toolkit’ for the future includes competencies driven largely by technological and social change, and will be equally important to individuals, employers and policy makers alike.”
This minor equips students with this “toolkit” and prepares them to work in the new media environment that has been called Web 3.0. However, rather than simply offer limited courses that focus on the specific functions of various social media applications, we have designed a program that exposes students to the deeper connections at the heart of the utility of these applications.
At the core of this program are courses from Marketing and Public Relations because, to most experts, these fields have merged into one nearly-inseparable set of practices, a merger that has been brought about by the use of the new technologies associated with Social Media, such as Facebook, Twitter, Linked-In, Groupon, etc. The courses we have brought together for this program reflect this new media landscape, and offer students the fundamental principles of developing content for a range of contexts using social media platforms, as well the additional skills of computer and web design that make students even more attractive job candidates.
Required Courses (6 credits)
| CA 240 |
Introduction to New Media Communications |
| CA 213 |
Content Development for Public Relations |
One course selected from: (3 credits)
| MKTG/CA 340 |
Social Media Marketing |
| MKTG 330 |
Marketing on the Internet |
Two courses selected from: (6 credits)
| CA 221 |
T.V. Studio Production I |
| CA 220 |
Introduction to Mass Media |
| CA 230 |
History & Development of Mass Media |
| CA 315 |
Electronic Field Production |
| CA 330 |
Event Based Video |
One course selected from (3 credits)
| ART 231 |
Introduction to Computer Art |
| ART 227 |
Computer Studio I |
| ART 335 |
Web Design I |
| CS 485 |
Web Programming |
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