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COURSE DESCRIPTIONS
GMBA
1101 - Financial Accounting
Accounting
principles and practices used to prepare financial accounting information
for public reporting by management. Financial statement reporting and
analysis, accounting terminology and mechanics, transactional analysis,
cost concepts, income determination, federal income tax decisions, and
the environment in which business decision makers and accountants work.
GMBA
1102 - Managerial Economics
Application
of the use of economic theory, especially microeconomic theory to practical
problem solving. Emphasizes the analysis of internal operations and optimal
decision-making, especially in areas of resource allocation and price
formulation.
GMBA
1103 - Marketing Concepts & Strategies
Concepts
and processes of marketing goods and services. Targeting markets and developing
a marketing mix: product, price, distribution and promotion strategies.
Consumer behavior, marketing research, product planning, international
marketing and effective leadership. The impact of the political, legal,
social, economic, technological and competitive environments on the marketing
activities of the organization.
GMBA
1104 - Management Information Systems
Information
systems and associated technologies. Technical and managerial material
required to understand the operational and strategic uses of computers
in organizations - for management control, decision support systems, as
information processors, and knowledge work support systems. Future issues
in information management technology, and ethical issues.
GMBA
1105 - Managerial Finance
Theoretical
treatment of the fundamental concepts of finance and their application
to practical decision making. Exchange in the capital and money markets,
valuation, behavior towards risk, risk and returns, asset and security
pricing, financial statement analysis and reporting requirements. Note:
Students who were not undergraduate business majors are required to complete
GMBA 1101 Financial Accounting prior to enrolling in GMBA 1105.
GMBA
1106 - Operations Research
The role
that management science plays in the decision-making process. Quantitative
methods currently used to solve business-related problems. Model building,
goal and linear programming, queuing models, quantitative analysis for
decision-making, inventory models, and simulation.
GMBA
1107 - Management Theory & Practice
Current
management theory and practice, managerial roles and responsibilities.
Investigation and review of historical foundations and approaches. Managerial
functions of planning, organizing, staffing, directing and leading, and
controlling. An understanding of human behavior and the impact of demographic
diversity on organizations. Defines the basic tasks of the manager in
establishing the work environment, making decisions, setting strategy,
allocating resources and executing programs. Competitive leadership to
effect a more just and humane society in a variety of settings from smaller
companies to global corporations.
GMBA
1108 - The Legal Environment Of Business
The relationship
of law to business, including the development of law, the judicial system,
contracts, agency, negotiable instruments, partnerships, and corporations.
Ethical considerations and the law, effective leadership in a more just
and humane society, and the impact of the political, social, regulatory
and technological environments on organizations.
GMBA
1109 - Managerial Accounting
Management
accounting as an instrument for internal planning and control, decision
making and performance evaluation. Cost determination and allocation,
responsibility accounting, profit planning and budgeting. Provides students
with the tools to construct and evaluate accounting systems to assist
management in fulfilling organizational objectives. Prerequisite: GMBA
1101
GMBA
1110 - Money & The Economy
An analysis
of the macroeconomic components of the economy. Emphasis is on monetary
policy and the functions of the federal reserve in the management of the
economy, and on contemporary issues.
GMBA
1111 - Statistics
Broad
coverage of statistics with strong orientation using descriptive and inferential
statistics to model business situations and make appropriate managerial
decisions. Provides the context required for managers to evaluate various
research designs and data collection techniques. Computer applications,
spread sheets, statpacks, and graphic packages are required and are the
key analytic tools used in the course.
FINANCE
GMBA
1201 - Corporate Finance
Modeling
and practical applications of the major problems confronting the management
of the modern corporation. An understanding of financial reporting, analysis
and markets. Particular emphasis on investment, financing and capital
structure, and dividend decisions. Problems and cases. Prerequisite: GMBA
1105
GMBA
1202 - Investment Analysis
Analysis
of different types of securities, markets in which they are traded, different
security valuation models and basic portfolio analysis and valuation models.
An understanding of the domestic and global economic environments on investment
and organizations as well as ethical issues and moral leadership. Applicable
cases and problems. Prerequisite: GMBA 1105
GMBA
1203 - Financial Institutions & Capital Markets
Financial
markets and intermediaries in the process of capital concentration and
allocation. Analysis of structure and performance of industries providing
financial services, including banking, brokerage and insurance industries.
Ethical aspects, the role of government regulation, and anti-trust policy.
Prerequisite: GMBA 1105
GMBA
1204 - Global Finance
Survey
and analysis of capital flows; foreign exchange markets and their role
in international movement of funds; Eurocurrency; Eurobonds; international
stock markets, interaction, integration and the regulatory aspects of
international markets. The impact of political, ethical, social and technological
environments on international finance. Prerequisite: GMBA 1105
GMBA
1205 - Mergers & Acquisitions
Why and
how firms merge and restructure, and the effects on stock prices, capital
structure and market power. Legal, ethical and regulatory aspects of mergers,
and the understanding and influence of global economic environments.
Prerequisite:
GMBA 1201
GMBA
1206 - Capital Budgeting
Techniques
and methods used by business firms for optimal capital spending in real
assets. Cash flows consideration, opportunity cost of funds, selection
between mutually exclusive projects and other capital budgeting criteria
under different scenarios. An understanding of financial reporting and
analysis, computer utilization and quantitative analysis in budgeting.
Prerequisite: GMBA 1201
GMBA
1207 - Quantitative Finance & Forecasting
Quantitative
methods of estimation and forecasting. Practical application of these
methods on financial cases require extensive financial research on data
gathering. An understanding of the impact of the global economic environment
on financial decision-making. Prerequisite: GMBA 1202
GMBA
1208 - Commercial Banking
Role
of the large commercial banks as money center banks. Examines their participation
and influence on domestic and foreign money markets, and their portfolio,
corporate finance, trading and distribution activities. Legal, ethical
and regulatory aspects. An understanding of the global economic environment
on the banking industry. Prerequisite: GMBA 1203
MANAGEMENT
GMBA
1301 - Organizational Behavior
The interaction
between individual behavior in organizations, group behavior in organizations
and organizational behavior in social systems. Framework for thinking
about the human side of the organization to effect a more just and humane
environment. Individual behavior patterns, superior/subordinate relations,
group dynamics, communication, motivation, decision-making, leadership
styles, managerial stress and the impact of demographic diversity on organizations.
Prerequisite: GMBA 1107
GMBA
1302 - Global Management
Problems,
policies and operations of multinational corporations (MNCs). International
strategies to organize and administer global operations. Political, economic,
cultural, legal, social and ethical institutions of host countries. Strategies
for expanding abroad, ownership decisions, global industry structures,
implication of global competition, relationship between MNCs and host
countries and codes of conduct of MNCs to effect a more just and humane
society. Prerequisite: GMBA 1107
GMBA
1303 - Entrepreneurial Management
The entrepreneurial
process and analyzing problems and issues faced by entrepreneurs. Stages
of business development: identifying and evaluating opportunities, preparing
the business plan, and identifying success factors, acquiring control
over resources, managing resources, effective leadership and human behavior,
and testing the business out. Managing a new or rapidly growing business.
The influence of global economic environments and ethical issues on entrepreneurial
management. Prerequisite: GMBA 1107
GMBA
1304 - Corporate Strategy
Individual
and organizational decision-making theories. Organizational scope and
competitive advantage. Dynamics of strategic decision-making under circumstances
of uncertainty. Decision-making topics: expected utility theory, behavioral
decision theory, game theory and negotiation applied to issues of competitive
dynamics, competitive positioning, strategy analysis and implementation.
Relationship between long-term planning and annual business plans. The
development of leadership skills and the ability to make rapid and intelligent
decisions in an increasingly complex and changing environment. Prerequisites:
GMBA 1107
GMBA
1305 - Human Resource Management
The new
and expanded role of the human resource professional. Attracting, retaining,
motivating and upgrading human assets in organizations. Human manpower
planning, recruitment, selection, appraisal, training, performance and
reward systems, and development of wage and salary administration. Organizational
design, organizational culture and quality of work life. Also understanding
the impact of the political, legal, social, ethical, and technological
environments on organizations. Prerequisite: GMBA 1107
GMBA
1306 - Decision Theory
Business
decisions made using analytical procedures, and decisions made upon the
decision-maker’s judgment. Decision-making processes and methods
for defining, analyzing and assessing alternative courses of action and
solving complex problems. Use of computer models and quantitative analysis
to estimate probabilities for uncertain events. Additionally, the course
investigates the fallibility of human judgment, leadership, and behavior,
the possibility of bias and the need to develop correct procedures to
counteract bias. Prerequisites: GMBA 1107, GMBA 1304
GMBA
1307 - Managing Organizational Change & Conflict
Techniques
for successfully managing change and conflict in complex organizations.
Implementation of change in organizations as they respond to socioeconomic,
technological, ethical, environmental factors and adapt to new competitive
conditions. Analyzes: forces inducing change; organizational barriers
to change; human behavior and demographic diversity; strategies for overcoming
resistance to change; and intervention techniques of effective organizational
change programs. Prerequisites: GMBA 1107, GMBA 1304
GMBA
1308 - Organizational Theory
The theoretical
perspectives, empirical findings and controversies in organizational theory.
Implications and consequences of a number of fundamental types of organizations.
Classical approaches to the study of organizations. Bureaucratic theory,
systems theory, institutional theory and decisional theory. Contemporary
modes of analysis, the relationship of authority to role responsibility,
organizational structure, agency theory, and the impact of demographic
cultural diversity on organizations. Prerequisite: GMBA 1107
MARKETING
GMBA
1401 - Consumer Behavior
Consumers
and influences upon their behavior as they search to find products and
services to fulfill their needs and wants in the decision making process.
An examination of socioeconomic variables, positioning, market segmentation,
and ethics as it applies to the implementation of various research methods.
The influence of political, legal, social, economic, and technological
environments on the consumer and the marketer. Students will demonstrate
acquired knowledge by introducing a product/service to a consumer behavior
model. Prerequisite: GMBA 1103
GMBA
1402 - Global Marketing
Planning,
organizing, coordinating, and controlling of the marketing function on
a global basis. Environmental factors that influence marketing in the
international arena (political, legal, social, cultural, economic, technological,
and competitive). An understanding of human behavior and leadership and
the impact of demographic diversity. Project involving the introduction
of a product/ service into a specific country and/or region. Prerequisite:
GMBA 1103
GMBA
1403 - Marketing Of Services
Service
organizations, not-for-profit enterprises, and service groups within manufacturing
businesses. Strategies for marketing mix variables in the marketing of
services. An understanding of the influence of the political, legal, social,
ethical, and technological environments on the marketing of services.
Research project. Prerequisite: GMBA 1103
GMBA
1404 - Product Management & New Product Development
Planning,
development, and execution of marketing strategy. Analysis of the contents,
required research and data, and structure of the marketing plan. Marketing
mix applications, product life cycles, product mix, internationalization,
and ethical considerations. Techniques and methods in identifying new
product (product/service) opportunities. New product development strategy,
and the influence of markets and technology upon new product success.
Development and presentation of annual marketing plan and new product
development model. Prerequisite: GMBA 1103
GMBA
1405 - Advertising, Promotion, & Media Planning
Analysis
of the marketing communications of the firm. Planning, organizing, coordinating,
and controlling elements in advertising, promotion, and media strategy.
Social, ethical, and economic implications, international and cultural
perspectives and the impact of cultural diversity, objectives, budgets,
and evaluation of advertising effectiveness. Advertising and media plan.
Prerequisite: GMBA 1103
GMBA
1406 - Sales Force Management
The management
of the personal selling function of the organization as it relates to
the overall marketing strategy. The selling process, recruiting, selection,
training, evaluating, motivation, forecasting, time and territory management,
and the social and ethical responsibilities involved in the personal selling
function of the firm as well as effective leadership. An understanding
of not only domestic but also global economic environments as they relate
to selling activities and functions. Research project. Prerequisites:
GMBA 1103, GMBA 1107
GMBA
1407 - Marketing Research
Materials,
tools, and concepts from information systems, marketing, the social sciences,
and mathematics. Implementation into the marketing research process. Social
and ethical questions addressed, and upon marketing intelligence and management
decision-making. The influence of the political, legal, social, economic,
and technological environments as well as demographics. Development of
marketing research project. Prerequisites: GMBA 1103, GMBA 1104, GMBA
1106
GMBA
1408 - Direct Marketing
Media
(telephone, mail, newspaper, magazine, radio, television), techniques,
and methods employed in direct marketing. Applications of direct marketing
in obtaining inquiries, selling merchandise and services, providing support
for the sales force and distributors, encouraging feedback, getting contributions,
and getting potential consumers to visit shopping locations. Databases
of customer information reviewed. The influence of domestic and global
economic environments, demographics, and ethics as they apply to direct
marketing. Direct marketing research project. Prerequisite: GMBA 1103
REQUIRED
FOR ALL STUDENTS
GMBA
1501 - Business Communications
Strategies
to produce brief, ethical, well-prepared communications. Topics include
preparation of resumes, cover letters, memos, letters, short and long
reports, and business cases. Students learn to accurately identify an
audience, investigate the purpose, generate text, revise and edit documents,
and make individual and group oral presentations. An understanding of
the impact of the political, legal, social, cultural, and technological
environments on effective communications.
REQUIRED
FOR ALL STUDENTS
Capstone
Courses: Generally, students should complete the capstone courses as the
last nine (9) credits of their program.
GMBA
1502 - Leadership, Ethics, & Business
Strategies
to bridge the gap between awareness and action and by examination of public
responsibility, personal integrity, and competitive pressure. Leadership
and change, long term strategic flexibility, traditional hierarchical
systems. A team approach, and an integrated, self-managing structure.
The significant influence of the political, legal, social and ethical
environments upon leadership, ethics, and business. Group problem solving,
interpersonal communication and leadership. Case studies, student lectures,
and group discussion.
GMBA
1503 - The Globalization Of Business upper leval elective
The evolution
in the worldwide economic transformation from domestic to international
business. International topics and issues: international law, worldwide
economic evolution, international human resource management, world financial
markets, the multinational organization, global marketing, ethical issues
in international business, technology in global markets and careers in
international business. An understanding of human behavior, leadership,
and demographic diversity in organizations. Group discussion, lectures,
and student projects and presentations.
GMBA
1504 - Business Policy, Research, & Decision Making
Students
will put to use all of the acquired skills obtained through their graduate
studies. Extensive business research, written reports, and oral presentations
will be required in the development of strategies, decision making in
a case study environment, and the ability to make rapid and intelligent
decisions in an increasingly complex and changing world
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