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Marketing is such a diverse business that involves aspects including advertising, sales, and communication. It is the foundation for all things between buyers and sellers.  It is vital to be aware of and understand the changes that are constantly taking place in this industry. Our environment is constantly creating new ways to do things or go about them. This is why it is necessary to be prepared and have the skills any business professional would need to keep up with the pioneering field of marketing.

Marketing at STAC
The Marketing program at St. Thomas Aquinas College provides a marketing education that develops a comprehensive understanding of marketing concepts so as to advance the application of marketing knowledge, skills, and abilities.  By effectively educating our diverse student body we strive to develop their abilities in problem solving, critical thinking, communication, ethical leadership, teamwork, and the use of technology.  The curriculum is designed to prepare students for marketing careers or graduate programs.

The course offerings at St. Thomas Aquinas provide insight and knowledge in the field of marketing which will help students learn the skills, tools, and strategic techniques needed to survive in the industry.

The marketing faculty prepares students to have an understanding of the major decision areas under marketing responsibility, and develop their abilities to analyze, evaluate, and think critically when implementing marketing strategy.  The students will develop an understanding of how social, cultural, international, ethical, and economic forces impact marketing. Emphasis is placed on written analysis, oral presentation, and extensive student discussion and participation.

The basic objectives are to provide the student with a broad understanding of marketing concepts, the role of marketing in the firm, and the various factors that influence business strategy and decision-making.  These objectives fall among six main principles:

  • Knowledge: Students will gain knowledge of the functional areas of marketing including advertising, retailing, personal sales, and marketing research
  • Application: Students will develop a solid understanding of "how to apply" key frameworks and tools for analyzing competition, and marketing strengths and weaknesses.
  • Creativity: Students will develop insight about creative selection of target markets and blending decisions related to product, price, promotion and place (marketing mix) to meet the needs of a target market and implement creative marketing strategy.
  • Communications Skills: The student will develop the ability to present, defend, and critique problem analysis and solutions to an audience of marketing peers. Emphasis is placed on written analysis, oral presentation, and extensive student discussion and participation. 
  • Values: Students will analyze ethical issues in marketing and demonstrate an understanding of the appropriate strategies for ethical decision-making.
  • Cross/Cultural Exposure: Students will develop an understanding of the challenges firms face when introducing products or services in foreign markets and the various approaches they need to manage different cultural, legal and economic environments

Students can continue into the college’s Master of Business Administration program upon graduation and earn their degree in as little as one year. Visit our MBA webpage for more details, link.

MBA Program
Students can continue into the college’s Master of Business Administration program upon graduation and earn their degree in as little as one year. Visit our MBA webpage for more details, link.

Career Opportunities
A career in marketing has a wide variety of opportunities. The following areas are all included in the marketing field: sales, consumer relations, purchasing/procurement, retail, banking, brand management, and market research; among many others. For more information on the study of marketing and what it has to offer, please visit our career services webpage, link.

Major Requirements

Course Descriptions

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