Developing a Growth Strategy for Coinsource: A Reflection of the 2020 IACBE Student Case Study Competition

Presented by: Isabella Diaz, Tara Fears, Taylor Hickey, and Taylor Trinidad
Faculty Advisor: Prof. Christine Cahill, Associate Professor of Business Administration

Experiential learning at STAC connects real-world experiences with our curriculum and enhances our liberal arts and business education. In the IACBE team experience, STAC students are given a collaborative academic experience by building a case study team and analyzing a current business. The 2020 IACBE Case Study Competition team was tasked with aiding Coinsource, the world’s leader in Bitcoin ATMs, in developing a B2B model. The growth strategy also includes a including a market, competitor, and target audience assessment.


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