“Companies need savvy students who can distinguish between networking with friends and using social platforms to build a brand or market a product or service.”
It’s no secret that social media platforms, such as Facebook, Twitter and LinkedIn, are helping drive modern business. But the ability to use these platforms in strategic and effective ways doesn’t always come naturally for those running many of today’s organizations. That means industry leaders are turning to young professionals to bridge the knowledge gap.
Enter Professor Elaine Winship, instructor in STAC’s Communication Arts Department and MBA program, and the driving force behind the college’s burgeoning social media minor. In fact, the minor has grown so popular that STAC recently added new concentrations in Social & Interactive Media and Broadcasting & Digital Content Production to complement a revamped general concentration in communication arts.
“For today’s businesses, it’s no longer, ‘Should I be social media marketing?’ it’s ‘How should I be social media marketing?’” Professor Winship explains. “There’s a big job market out there for graduates who know social media, and employers are seeking out these graduates. It’s a very marketable skill set.”
Professor Winship says the social media courses STAC offers reflect a new media landscape and provide students with the fundamentals to develop content for social media platforms. She says the minor also teaches computer skills and web design, making students even more attractive job candidates.
She should know. Professor Winship, who joined STAC after a career at Verizon Wireless, is also co-owner of Communication Transformations, a boutique consulting company she operates with her husband, that provides social media solutions to clients in the corporate, academic, and private sectors.
“Social media presents a great opportunity for graduates wanting to make an immediate impact in the professional world. Our students are finding internships and our graduates are finding jobs,” Professor Winship says. “Keeping one hand in corporate America helps me identify opportunities and advise my students accordingly. My teaching relies very heavily on my real-world experience.”
In her downtime, Professor Winship and her husband enjoy exploring New York City’s restaurants, theaters, museums, and art galleries.
B.A., Communications Studies, East Stroudsburg University
M.A., Communications, Syracuse University
M.S., Adult Education and Development, Fordham University
Certificate, Social Media Marketing, Rutgers University